A brand refresh focused on elevating Evident Wellness into a more sophisticated, science-forward identity. The existing brand had strong bones, but needed refinement.

To elevate and push the brand forward we introduced a new secondary mark, developed ownable graphic patterns and type treatments, and reworked the color and font system to feel more intentional and cohesive. We updated the art direction to feel more inspirational, giving the brand a sense of empowerment and strength that speaks directly to its audience. The result is a brand that feels both scientifically credible and deeply human–sophisticated enough to earn trust, warm enough to build connection.

Brand Strategist Lead: Patricia Bogdan